OptiBrain sector play · within Opti
OptiRetail
Store and category decisions priced in margin.
The decision workflow
Why do store margins differ?
Inputs
- ◆ Sales by store & SKU
- ◆ Promo calendar
- ◆ Stock positions
Constraints
- ◆ Shelf & DC capacity
- ◆ Supplier lead times
- ◆ Price rules
Alternatives
- ◆ Mark down
- ◆ Reallocate stock
- ◆ Change the promo depth
Output
A replenishment and pricing plan showing margin and stock-out risk
In the product
What the decision looks like.
Replenishment plan
Store × SKU · next 7 days
| Store | SKU | On hand | 7-day demand | Order | Stock-out risk | Margin at risk |
|---|---|---|---|---|---|---|
| Riyadh North | Moisturiser 50ml | 42 | 96 | 95 | Medium | $0 |
| Dallas Galleria | Sunscreen SPF50 | 130 | 88 | 0 | Low | $0 |
| Houston Heights | Moisturiser 50ml | 18 | 61 | 69 | High | $91 |
| Jeddah Corniche | Serum 30ml | 75 | 70 | 35 | Low | $0 |
Order = demand over lead time + 7 days of cover, less on-hand. Margin at risk = uncovered units before the order lands × unit margin.
What it does.
Demand & replenishment
Store-SKU demand and orders the DC can ship.
Pricing & promotions
Promo lift net of cannibalisation and margin.
Allocation
Stock goes to the stores that will sell it.
Store P&L
Every decision rolls into store and category margin.
Back to the P&L
Every operational move, priced.
Sell-through→Revenue · Markdown
Mix→Gross margin
Stock days→Working capital
Discuss your retail challenge.
Start here directly, or begin with OptiPlan for financial discovery. Scope and success criteria agreed upfront.